Confidence Starts Now

The Only Skincare Product You'll Ever Need

Experience instant skin soothing and depuffing with our cooling stick's deep cooling effect

Shop Our bLUE BOMB

Meet the At-Home Eyebrow Tint

Salon Worthy Brows At Home

Shop Our At-Home Eyebrow Tint

🥇 Top rated Eyebrow Tint

↩️ 30 Day money back guarantee

  • 10,000+ Beauty Lovers Can't Be Wrong

    You deserve to feel beautiful naturally!
    Start Brow Transformation

  • Loved by Fabulous Pharmacist

    “Sadies Secrets Eyebrow Tint gives a natural fuller look that doesn’t look painted on”

  • Best New Irish Beauty Brand

    Nominated for best new Irish beauty at the goss.ie beauty awards
    Learn More

Celebrate Your Natural Beauty

Our specially formulated beauty solutions are designed to support women through peri-menopause and menopause. From restoring definition and depth to your brows with our Eyebrow Tint, to delivering instant cooling relief and refreshment with Blue Bomb, each product is created to enhance your natural beauty and wellbeing. The result is confidence that shows inside and out.

Our Products in Action

Blue Bomb Cooling Eye and Skincare Stick
Sadies Secrets
Blue Bomb Cooling Eye and Skincare Stick
€32,99
€32,99
At-Home Eyebrow Tint Shade 3 Darker Brows
Sadies Secrets
At-Home Eyebrow Tint Shade 3 Darker Brows
€29,99
€29,99
At-Home Eyebrow Tint Shade 2 Lighter Brows
Sadies Secrets
At-Home Eyebrow Tint Shade 2 Lighter Brows
€29,99
€29,99
At-Home Eyebrow Tint Shade 1 Lightest Brows
Sadies Secrets
At-Home Eyebrow Tint Shade 1 Lightest Brows
€29,99
€29,99

Reviews

Blue Bomb Sampling

Review by Triona McCarthy

Sally Foran (Irish Beauty Fairy)

Review by Sally Foran Review (Irishbeautyfairy)

Review by Aoibheann Walsh

Review by Megan O'Neill

Geraldine Mc Nally

Review by Kelly Donegan

Review by Emily O'Donoghue

Review By Chloe Koyce

Review by Carly Colgan Bates

Featured collection

Sadies Secrets

Blue Bomb Cooling Eye and Skincare Stick

€32,99
€32,99

Sadies Secrets

At-Home Eyebrow Tint Shade 3 Darker Brows

€29,99
€29,99

Sadies Secrets

At-Home Eyebrow Tint Shade 4 Darkest Brows

€29,99
€29,99

Sadies Secrets

At-Home Eyebrow Tint Shade 2 Lighter Brows

€29,99
€29,99

Sadies Secrets

At-Home Eyebrow Tint Shade 1 Lightest Brows

€29,99
€29,99

Our story

Meet Sadie

Find out more about the woman who sparked a young girl's dream, ambition and dedication to ensure everyone feels confident at every age.

Read our story

Shop Your Secret

Featured on RTÉ Today Show
  • Vegan

    Our entire collection is vegan and cruelty free.

  • Natural

    We only use the finest natural ingredients.

  • Recyclable

    All packaging is recyclable and eco conscious.