Jill, founder of Sadie's applying eyebrow tint. A 40-year old blonde with brown eyes.

Confidence every day at every age

Discover easy-to-use eyebrow tints for at home use and daily confidence

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"This is not just a product, it's a promise"

Everyone, no matter their age, wants to look and feel their best. For themselves, not for anyone else. Sadie showed me that women deserve to embrace aging gracefully and with confidence. Sadie's Secrets is my promise to allow women to honour their beauty at every age and with confidence.

- Jill Keogh, Founder at Sadie's Secrets

At Sadie's Secrets, we care about product quality

Top selling product

Eyebrow Tint

Introducing the first at-home anti-aging brow tint made by an Irish brand that gives you a youthful look with time-saving convenience.

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In the press

'Nailed it'

'A new Irish brand has nailed it' says Woman's Way. 'A doddle to apply' and a 'very clever must-have'. Also voted Product of the Year by Evoke Magazine.

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Our story

Meet Sadie

Find out more about the woman who sparked a young girl's dream, ambition and dedication to ensure everyone feels confident at every age.

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