Press

What they are saying

2025 has been an exciting year for Sadies Secrets! From launching innovative new products like Blue Bomb to partnering with leading retailers such as Dublin Airport, there’s so much to celebrate. Each milestone reflects our ongoing mission to support women through every stage of life with honesty, understanding, and care.

We've landed in T2

Now Available in Dublin Airport

We're so proud to be giving you fuller brows wherever you're flying to on your holidays

Shop Duty Free

HiStyle Best Beauty Buy 2025

Awarded Best Brow Tint

HiStyle Hair & Beauty Awards

Awarded Best New Brand

We're absolutelty over the moon to have WON Best New Brand at the HiStyle Awards! 🏅

Evoke magazine

Product of 2024

Laura Bellingham names Sadie's Secrets eyebrow tint as product of 2024 for ease of use and covering up greys immediately. Perfect for brow novices too.

Woman's way

'A doddle to apply'

Carissa says 'Sadie's Secrets have nailed it'. Finding an eyebrow product that is easy to use and effective is difficult to find.

Echo news

'My son took it'

Although initially created for woman, Sadie's Secrets eyebrow tint is being used by men...and even taken by women's sons. The tint is also perfect to cover grey hairs in men's eyebrows, beards and help them achieve a fuller look.

Dublin Gazette
HiStyle Awards
Irish Country Magazine

Join the Community of Confident Women

At Sadie's Secrets, we celebrate the journey of womanhood in all its stages. Our mission is to support you in embracing aging gracefully and confidently. Discover the secret to timeless beauty and let your brows reflect the vibrant woman you are.

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