Press

What they are saying

2025 marked an exciting chapter for Sadies Secrets. From the launch of Blue Bomb, to partnerships with key retailers including Dublin Airport, and our first-ever pop-up, each milestone represents our continued commitment to supporting women through every stage of life with honesty, understanding, and care.

We look forward to everything 2026 will bring.

Featured on RTÉ Today Show

Such a pinch-me moment having Sadies Secrets featured on the Today Show!

Huge thank you to the team and Sherna Malone for highlighting our At-Home Eyebrow Tint and Blue Bomb, our cooling skincare stick 💙

We're Nominated

We are so beyond thankful to say we have been nominated for the Goss.ie Beauty Awards for Best New Irish Beauty Brand 😍

Read Here

We are so beyond thankful to say we have been nominated for the Goss.ie Beauty Awards for Best New Irish Beauty Brand 😍

Read Here

Behind The Brand

Irish Independent

Amazing getting to discuss the story behind Sadies Secrets and my beautiful granny, Sadie herself, with the Irish Independent 💙

read here

Irish Examiner

Irish Beauty Fairy

Sally Foran offers eight products to help ease menopause related skincare issues. Including Blue Bomb our cooling eye & skincare stick!

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We hosted our very first pop-up!

To celebrate World Menopause Month, we hosted our first-ever pop-up at Liffey Valley Shopping Centre!

It was amazing hosting our pop-up in one of Ireland’s biggest shopping centres and sharing our beauty must-haves with you. We loved showing you our easy-to-use Eyebrow Tints and the cooling effect of Blue Bomb 💙

We've landed in T2

Now Available in Dublin Airport

We're so proud to be giving you fuller brows wherever you're flying to on your holidays

Shop Duty Free

HiStyle Best Beauty Buy 2025

Awarded Best Brow Tint

HiStyle Hair & Beauty Awards

Awarded Best New Brand

We're absolutelty over the moon to have WON Best New Brand at the HiStyle Awards! 🏅

Evoke magazine

Product of 2024

Laura Bellingham names Sadie's Secrets eyebrow tint as product of 2024 for ease of use and covering up greys immediately. Perfect for brow novices too.

Woman's way

'A doddle to apply'

Carissa says 'Sadie's Secrets have nailed it'. Finding an eyebrow product that is easy to use and effective is difficult to find.

Echo news

'My son took it'

Although initially created for woman, Sadie's Secrets eyebrow tint is being used by men...and even taken by women's sons. The tint is also perfect to cover grey hairs in men's eyebrows, beards and help them achieve a fuller look.

Dublin Gazette
HiStyle Awards
Irish Country Magazine

Join the Community of Confident Women

At Sadie's Secrets, we celebrate the journey of womanhood in all its stages. Our mission is to support you in embracing aging gracefully and confidently. Discover the secret to timeless beauty and let your brows reflect the vibrant woman you are.

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