2026 is already shaping up to be another exciting chapter for Sadies Secrets. From being featured on the RTÉ Today Show, to being nominated for the HiStyle Hair & Beauty Awards 2026, and preparing to launch in the new Bellamianta store in Rushmere, each milestone reflects our continued growth and the incredible support from our community.
Best Beauty Entrepreneur Winner
HiStyle Hair & Beauty Awards 2026
Best Beauty Entrepreneur
Winning Best Beauty Entrepreneur means more to me than I can explain. From starting this journey with a simple idea, to seeing it grow into something real this moment feels surreal. I’m beyond grateful!
To celebrate World Menopause Month, we hosted our first-ever pop-up at Liffey Valley Shopping Centre!
To celebrate World Menopause Month, we hosted our first-ever pop-up at Liffey Valley Shopping Centre!
It was amazing hosting our pop-up in one of Ireland’s biggest shopping centres and sharing our beauty must-haves with you. We loved showing you our easy-to-use Eyebrow Tints and the cooling effect of Blue Bomb 💙
We've landed in T2
Now Available in Dublin Airport
We're so proud to be giving you fuller brows wherever you're flying to on your holidays
We're absolutelty over the moon to have WON Best New Brand at the HiStyle Awards! 🏅
Evoke magazine
Product of 2024
Laura Bellingham names Sadie's Secrets eyebrow tint as product of 2024 for ease of use and covering up greys immediately. Perfect for brow novices too.
Woman's way
'A doddle to apply'
Carissa says 'Sadie's Secrets have nailed it'. Finding an eyebrow product that is easy to use and effective is difficult to find.
Echo news
'My son took it'
Although initially created for woman, Sadie's Secrets eyebrow tint is being used by men...and even taken by women's sons. The tint is also perfect to cover grey hairs in men's eyebrows, beards and help them achieve a fuller look.
Dublin Gazette
HiStyle Awards
Irish Country Magazine
Join the Community of Confident Women
At Sadie's Secrets, we celebrate the journey of womanhood in all its stages. Our mission is to support you in embracing aging gracefully and confidently. Discover the secret to timeless beauty and let your brows reflect the vibrant woman you are.
