About us
Hi my name is Jill, founder of Sadies Secrets.
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From my 20 years of experience in the beauty industry, I noticed that clients would always point out the harsh look to their brows after getting them done. This is why I created Sadies Secrets Eyebrow Tint to allow people to achieve a natural look to their eyebrows from the comfort of their own home.
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Sadies Secrets eyebrow tint does more than color it restore, enhances and brings back what time has softened. It is for every woman who looks in the mirror and wants to see herself again.
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Beyond the product, there’s a deeply personal story behind Sadie’s Secrets. It’s named after my granny, Sadie, who has dementia. She always believed in enhancing natural beauty rather than covering it up, and this product was created in her honor.
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Since launching, Sadies Secrets has grown beyond my expectations. We are proud to be stocked in Avoca and pharmacies across Ireland. One of our biggest milestones was securing a launch in Brown Thomas a moment that validated all the hard work and passion behind the brand. Seeing our product on the shelves of such a prestigious retailer was an incredible honor and a testament to the demand for high-quality, natural beauty solutions.
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Most recently we have reached another milestone and are now stocked in Dublin Airport Terminal 2 Duty Free. So surreal seeing our brand here in person we’re so proud to be giving you fuller brows wherever you’re flying to on your holidays. You can find us in The Irish Edit Section of Duty Free Terminal 2.
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We’re now excited to announce our newest secret Blue Bomb cooling eye and skincare stick. Cool and prep your face with our Blue Bomb cooling eye and skincare stick, perfect for those on-the-go moments of stress and overheating.
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Created with women in mind, it offers instant relief while serving as a reminder that the experiences of peri-menopause and menopause from hot flushes to moments of stress are completely natural and will pass.
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Here at Sadies Secrets, we believe that beauty has no age limit. Everyone deserves to feel confident, radiant, and empowered, no matter where they are in life. Because feeling beautiful isn’t just about appearance, it’s about self-love, confidence, and embracing who you truly are.
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We are still growing every day, and I am so proud of what this brand has achieved so far. This is just the beginning!