About us

Hi my name is Jill, founder of Sadies Secrets.

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From my 20 years of experience in the beauty industry, I noticed that clients would always point out the harsh look to their brows after getting them done. This is why I created  Sadies Secrets Eyebrow Tint to allow people to achieve a natural look to their eyebrows from the comfort of their own home.

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Sadies Secrets eyebrow tint does more than color it restore, enhances and brings back what time has softened. It is for every woman who looks in the mirror and wants to see herself again. 

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Beyond the product, there’s a deeply personal story behind Sadie’s Secrets. It’s named after my granny, Sadie, who has dementia. She always believed in enhancing natural beauty rather than covering it up, and this product was created in her honor.

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Since launching, Sadies Secrets has grown beyond my expectations. We are proud to be stocked in Avoca and pharmacies across Ireland. One of our biggest milestones was securing a launch in Brown Thomas a moment that validated all the hard work and passion behind the brand. Seeing our product on the shelves of such a prestigious retailer was an incredible honor and a testament to the demand for high-quality, natural beauty solutions.

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Here at Sadie’s Secrets, we believe that beauty has no age limit. Everyone deserves to feel confident, radiant, and empowered, no matter where they are in life. Because feeling beautiful isn’t just about appearance, it’s about self-love, confidence, and embracing who you truly are.

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We are still growing every day, and I am so proud of what this brand has achieved so far. This is just the beginning!