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Voted Product of the Year Evoke Magazine
Beauty Review: "This clever Irish brow buy is my top product of 2024"
Says Evoke Magazine's Laura Benningham, Dec 27th, 2024
Read Laura's review from Evoke magazine below:
For this beauty review we are looking back over the year to see what one product stood out in terms of innovation and need, has any brand created something that solves a problem and how did they do it.
To be honest, some of the best beauty solutions we saw this year were in hair care, shampoos and treatments that were multi-taskers or great solutions for common problems like product build-up and hard water staining the hair.
In skincare, retinol and vitamin C have reigned supreme all year as people still yearn for glowy skin and to reverse ageing signs without going down the injectables route. But, in makeup, one product launch stood out a mile, and it solves a simple problem for so many people (male and female) that we can't believe some big brand didn't think of it first.
Brow Buy
There is a lot to take in here in this beauty review - the brow product is anti-ageing, builds brows easily, boosts healthy hair growth, and it covers and slows greying.
It comes from a new Irish beauty brand called Sadie's Secrets and it's called simply, Eyebrow Tint, and it retails for €29.95. Available in four shades from lightest to darkest, it covers all hair colours. If that sounds like a regular old eyebrow tint, it really is much more than that.
Tint and Shape
For brow novices and anyone experiencing greying in their brows, the Eyebrow Tint is perfect. Why? Because not only is the tint covering up the greys immediately and adding depth for a fuller-looking brow, but the formula is a gradual tint, lightly colouring the brows with every use.
It also has a special ingredient - chasteberry extract - to support aid hormonal balance and panthenol to support brow health and hydration. The no-rinse formula is also vegan and cruelty-free and the creator of the tint, Jill Keogh, a beauty industry veteran explained to EVOKE why she created such a product like this.
Jill says 'I initially developed the Eyebrow Tint with older women and those experiencing menopause in mind, as I recognised a gap in the market for a straightforward, effective solution to address greying brows while gradually enhancing their colour.'